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Predictive VoterModeling

Most targeting starts with demographics and guesses what voters think. We start with what voters actually tell us — then find everyone like them.

Request A Model For Your District
Pollie & Reed Award Winner
100+ campaigns & offices served
20+ years in research & analytics
How It Works
Four steps from raw data to actionable targeting
Survey
1,500+ voters surveyed
Real opinions, not assumptions
Profile
500+ data points matched
Demographics, psychographics, consumer behavior
Score
Every voter scored 0–100
Individual-level predictions
Activate
Targetable universes delivered
Mail, digital, phones, doors
From Sample to Universe
The model learns from 1,500+ — then scores everyone
Survey Sample
1,500+ voters surveyed
Target group identified by response pattern
Statistical
Modeling
Applied
Full Voter File
0
matching voters identified out of 650K in the district
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Target Segments
Example model types and scoring ranges
Persuadable Voters
Swing voters movable on your issues
040–65100
Message Movers
Most responsive to your specific messaging
055–80100
Issue Models
Pro-2A, pro-life, green energy, education
0varies100
Mobilization Targets
Supporters who need turnout motivation
070–95100
Opponent Soft Support
Opposition voters showing vulnerability
025–45100

What You Get

Every model comes with a complete deliverables package

Modeled Audience Segments
Constituents segmented into actionable groups based on ideology, issue positions, and persuadability — ready for targeted outreach.
Complete Contact Files
Full constituent records with addresses, phone numbers, and policy issue flags — delivered after model completion.
Upload-Ready Data
Formatted for direct import into IQ, Fireside, or your constituent services platform of choice. No cleanup needed.
Benchmark Survey & Report
A comprehensive polling report with crosstabs, regression analysis, and strategic recommendations reviewed with your team.
Example Model Output
What a deployed constituent model looks like — five actionable segments scored across the full voter file
0%
0%
0%
0%
0%
Democrat Base
Lean Democrat
Swing Voter
Lean Republican
Republican Base
Dem Base
0
individuals
0 households
0 cell phones
0 landlines
Lean Dem
0
individuals
0 households
0 cell phones
0 landlines
Swing
0
individuals
0 households
0 cell phones
0 landlines
Lean GOP
0
individuals
0 households
0 cell phones
0 landlines
GOP Base
0
individuals
0 households
0 cell phones
0 landlines

The Process

Seven steps from conversation to deployed contact lists

1
Need Assessment
Understand key target groups, district dynamics, and priorities.
2
Research Design
Design a benchmark survey to capture attitudinal data from voters.
3
Data Collection
Multi-mode outreach for large samples — fast and cost-effective.
4
Benchmark Results
Polling report with crosstabs and regression analysis.
5
Model Engineering
Dozens of algorithmic approaches tested to find the perfect fit.
6
Accuracy Testing
Every model validated against the full sample before deployment.
7
Model Deployment
Strategic universes, contact lists, and ongoing data support.

Most analytics firms use a single algorithm for every model. We test dozens of approaches to find the one that actually fits your district.

Turning Data Into Action

Your model isn't a report that sits on a shelf — it powers every channel you use to win

📱
Digital & Text Outreach
Deploy targeted text, MMS, and digital ad campaigns to modeled universes — reaching the right voters on the channels they use.
✉
Mail & Phone Programs
Deliver targeted direct mail and phone outreach to each segment with messaging tailored to what actually moves them.
📈
Message Strategy
Know which messages resonate with which audiences before you spend a dollar. Test, refine, and deploy with confidence.
🎯
Campaign Intelligence
Understand your electorate at the individual level. Anticipate issues, prioritize resources, and make every decision data-driven.

Ready to Know Your District?

Get a custom modeling proposal tailored to your district, your voters, and your strategic goals.

Request A Model For Your District