Ad Testing

Respondents view and rate creative assets in-survey. Results identify which messages move voters.

Sample Poll Demo
Introduction
Now, we'd like to get your reaction to a few advertisements. These are the types of advertisements you may see during an election year.

Please watch each from start to finish.

After each advertisement, you'll be asked to rate it on a few characteristics and tell us how it impacted your opinion.

Advertisement 1 of 2
Here's the first advertisement. Click play when ready.
Click to play advertisement
JOHNNY JOHNSON
Advertisement 1 of 2
On a scale of one to ten, where one means not at all and ten means extremely, how would you rate the advertisement you just saw based on the following characteristics?
Likeable 5
Not at AllExtremely
Believable 5
Not at AllExtremely
Memorable 5
Not at AllExtremely
Advertisement 1 of 2
How did the previous advertisement impact your opinion of Johnny Johnson?
Advertisement 2 of 2
Here's the second advertisement. Click play when ready.
Click to play advertisement
ANNIE ANDERSON
Advertisement 2 of 2
On a scale of one to ten, where one means not at all and ten means extremely, how would you rate the advertisement you just saw based on the following characteristics?
Likeable 5
Not at AllExtremely
Believable 5
Not at AllExtremely
Memorable 5
Not at AllExtremely
Advertisement 2 of 2
How did the previous advertisement impact your opinion of Annie Anderson?
Complete
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Your responses have been recorded.